Baker's Cottage - Desa Setapak

This is one outlet you should visit if you love bread. In fact, it is one of the branches of the Baker's Cottage chain of bakery. What I like about it is the 99sen deals you find at certain times of the day.

The proprietor must have been a smart fella with good business acumen. After certain hours, you know for sure certain things can sell and certain things cannot, and will probably end up in the next morning's trash can if you insist on the price tag. But if you were to go cheap, even marginally, at the end of the day, not only will you garner goodwill from those who can ill afford your tagged price but earn their gratitude as well, especially during tough times when everyone is looking to stretch the ringgit.

This cheap-cheap concept is neither new nor novel - it has been practiced by some socially responsible corporate bodies already. It's about giving back to society when you reap from them.